In the news
March 2015
A monthly compilation of news about Sage North America
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In this month’s issue of Sage “in the news,” you’ll find highlights of Sage media coverage from January to February.
In January we announced the renewal of our partnership with the Construction Financial Management Association, providing educational resources for financial managers in the construction industry. This year the educational programs and opportunities will also be extended to the Sage Accountants Network.
We also announced the integration of Sage CRM with Sage ERP X3. The integration provides mid-market and enterprise businesses with a single, customercentric view across the organization, offering greater business insights and more opportunities for growth.
You can access more articles and press releases in our news.
Have a great week!
Best regards,
The Sage PR team
Lead management: five ways CRM software converts leads into opportunities
Angela Nadeau discusses several ways CRM software can help convert leads into sales. She highlights the interactive dashboards in Sage CRM as a great way to simplify tasks and manage activity.
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Seven ways businesses can take advantage of today's lower gas prices
Connie Certusi's bylined article offers several suggestions for small businesses to take advantage of lower gas prices, including reinvesting in their business.
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Illinois middle-market firms ready to spend money and hire
Gabie Boko is quoted discussing how the success of mid-market companies helps boost the economy and power small-business growth.
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Four ways to increase customer loyalty in the year ahead
Brad Smith's bylined article provides tips for increasing customer loyalty, including collecting and using customer data to improve customer experience and building relationships through social media.
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$150k per second: what small businesses can learn from pricey Super Bowl ads
Gabie Boko provides lessons small businesses can learn from expensive Super Bowl ads including engaging through social media and tracking marketing performance.
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Four ways female entrepreneurs can fly in 2015
Jennifer Warawa provides tips for female leaders to succeed in 2015: prepare to go under the microscope; forget about being popular or even liked; stick to your guns; take credit and give credit.
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Case studies: entry-level accounting
Seth Fineberg profiles four different accounting firms introducing clients to basic online software. Deborah Burleigh Accounting in Vancouver discusses how the majority of her clients are using Sage One.
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The 2015 top new products
Sage View is profiled as the top new product in the dashboards/business analytics category. The solution is praised for closing the gap between accountant and client and providing up-to-the-minute KPIs to help accountants take on a more advisory role before and after Tax Day.
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Business growth: why you absolutely need accounting software
Red Akrim breaks down the importance of having accounting software and offers seven solutions to consider, including Sage 50 Accounting.
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Five lessons from mostly safe Super Bowl ads
Gabie Boko offers her top marketing takeaways for small businesses from this year's Super Bowl ads, which include engaging with customers, staying true to your brand, and not spending everything in one place.
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Video: Demand for residential construction will lead the way in 2015
Jon Witty discusses the results of the 2015 Sage Construction IT survey at the World of Concrete. Among the findings was that as the demand for residential construction has increased, hiring enough labor has become a bigger concern for construction firms.
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Payroll for accounting firms—some easy choices
Randy Johnston discusses the advantages of using CPA firms and in-house payroll processing. He offers several solutions including Sage HRMS, Sage HRMS Payroll, and Sage 50.
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Sage Group integrates its Sage CRM with Sage ERP X3
Oren Smilansky writes about Sage CRM integration with Sage ERP X3 and the importance of having integrated systems. The article includes a quote from Doug LaBahn as well as supporting research and comments from Aberdeen Group's Nick Castellina.
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Canadian Reseller Choice Awards 2014 . . . and the winners are . . .
The article provides highlights of the Canadian Reseller Choice Awards. Sage won an award for Best Financial Software, was runner up in the Best Business Intelligence/Analytics category, and came in third place for Best CRM.
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Payment security tips to help you stay ahead of fraudsters
Don Weary provides payment security best practices to help merchants avoid being hacked. His tips include maintaining PCI compliance, not storing credit card numbers, and developing processes to screen for common fraud practices.
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