In the news
November 2014
A monthly compilation of news about Sage North America
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Welcome to this month’s issue of Sage “in the news.” In this issue you’ll find the latest being written about Sage North America from selected articles published in September and October 2014. Check out other recent coverage and press releases in Our news.
We hope you continue to find value in being kept informed of the many positive things that media and analysts are writing about Sage.
Best regards,
The Sage PR team
How to tackle a negative Yelp review
Vice President of Marketing for Sage One Jennifer Boutwell contributed this article on how small businesses can deal with a negative Yelp review to Business NH Magazine and The Self Employed.
Business NH Magazine >
The twenty-first century accountant
CPA Practice Advisor recognizes Vice President and General Manager of Sage Accountant Solutions Jennifer Warawa as a “40 Under 40” in its September issue and also interviewed Jennifer on how the twenty-first century accountant is evolving.
Go > (interview on page 31)
Taking stock: Sage EVP Boko on female entrepreneurs
Bloomberg radio interviewed Sage Executive Vice President of Marketing Gabie Boko around her recent keynote at WomanCon and the importance of woman-owned businesses.
Go >
Four ways small business owners can benefit from Apple Pay
After the announcement of Apple Pay, Rob Bertke, senior vice president of research and development for Sage Payment Solutions contributed the benefits small businesses may see from their customers using Apple Pay to Entrepreneur, NBC News, and Yahoo! Small Business Advisor.
Entrepreneur >
Three tips for hiring and keeping the best talent
Based on her role as moderator on a Sage customer panel at Sage Summit, Chief People Officer Lisa Codispoti contributed this article with tips she learned from the panelists that will help small businesses hire and retain great talent.
Go >
Want to build customer loyalty? It’s all in the program
Senior Vice President and General Manager of Sage in Canada Nancy Harris contributed this article to Financial Post discussing how small businesses can build an effective loyalty program.
Go >
Five reasons to get out from behind your desk and attend a conference
Attending a conference and making face-to-face connections is still important in a digital age, and Sage Executive Vice President of Marketing Gabie Boko talks in more detail about this subject in this Chief Executive article.
Go >
Be bold, courageous, and creative
CMSWire.com interviewed Sage Executive Vice President of Marketing Gabie Boko on advice she has for starting a business.
Go >
Three myths that stop entrepreneurs from standing out from the masses
Sometimes it seems like a better strategy to blend in with others in the marketplace when in reality it’s better to stand out from the crowd. Vice President and General Manager for Sage Accountant Solutions Jennifer Warawa discusses three common myths that keep business owners from standing out in this American City Business Journals article.
Go >

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