The Sage Marketing Academy is designed to jump start your marketing efforts. The academy starts before you even arrive at class with key customer interviewsthat are required for participationin Day 1.

Through the academy, you will refine every aspect of your marketing. By the time you leave, you will have defined your core messaging and differentiation, which you will use to develop a comprehensive marketing calendar to take with you.

You will leave with an understanding of what it takes to get prospects to know, like, and trust you, as well as the process for getting them to try, buy, and then refer you.

We will review key tactical marketing activities and the formulas for success. These tactics will include all aspects of social media, traditional direct mail and email, your website, PR, search marketing through SEO and PPC, and much more.

With more than two decades of experience in sales, marketing, and go-to-market strategies, your presenter, Dan Kraus, has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their business.

	As the president and founder of Leading Results, Dan works as a certified Duct Tape Marketing coach helping companies to stop wasting money on marketing that doesn't get results. Dan has personally helped over 50 companies implement the Duct Tape Marketing system. Prior to founding Leading Results, Dan held executive and leadership roles with SAP, Great Plains Software, Infinium, and Macromedia.