Growing our Sage brand in North America
I’m very excited about the media campaign we are launching here in North America and across Sage globally. Our goal is to raise the awareness and strength of our Sage brand, both globally and in North America across all markets to attract new customers and opportunities.
You will begin to see a heavy online presence of Sage, as well as advertising in outdoor signage, magazines, newspapers, and across other media—showing the breadth of what we offer.
We’re introducing a new partnership with Bloomberg in FY14 to sponsor digital video series, TV, print, live events, and more. New media partners like Forbes, CNN Money, Mashable, and others will feature content development opportunities that will help strengthen and grow our Sage brand.
As announced this week by Gabie Boko, EVP Marketing, be sure to also check out the updated Sage North America website at www.sage.com, which reflects a fresh, simple, modern design that aligns with our brand and incorporates responsive elements that produce the same experience by phone, tablet, or PC.
Along with the new website, we are also thrilled to announce the general availability of Sage Mobile Sales, Sage Mobile Service, and Sage Billing and Payment. These three mobile solutions are available through the Sage data cloud for Sage 100 and 300 ERP, and will quickly be expanded to other Sage solutions.
Thank you for your support in expanding the awareness of the Sage brand and your continued partnership. I trust that you are encouraged and motivated to continue the momentum in Q2 to grow our business together.
Warmest regards,
Joe Langner
EVP, General Manager
Sage Mid-Market Solutions |
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